Virgin Trains have redone their website, as I found during my hour and a half ticket booking saga yesterday. It’s nothing special, but the messages it gives you while you wait made me cringe. After selecting travel dates and time, you are shown a spinning clock with the following message:

"We’re off looking for your trains at the moment, but give
us a few moments and we’ll be back with the results soon.
Thank you for being so patient."

Riiiigghhht. Don’t try patronising me by pretending that you’re doing anything other than using an (admittedly quite impressive) algorithm to trawl through an enormous database of timetables. The image of a sentient website that’s now down at the station checking for trains is a bit of a farce. And I’m not being so patient; if I was, I wouldn’t have gone and bought my tickets from a different website while I waited.

The other message, for when all the trains are fully booked, starts with "We couldn’t find any trains which leave when you wanted them to…". I know that sentiment, but it’s usually when I’m already aboard at Euston.